Privacy Policy

Data Controller Information

Meridian Craft

Rue du Rhône 65

1204 Geneva, Switzerland

Phone: +41 22 817 4693

Our Commitment to Your Privacy

At Meridian Craft, we recognize that privacy is fundamental to building trust with the organizations and professionals we serve. This Privacy Policy outlines how we collect, use, protect, and manage personal information when you interact with our marketing research services and website.

We are committed to transparency in our data practices and to providing you with meaningful control over your personal information. This policy explains your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR) and Swiss Federal Act on Data Protection.

Information We Collect

Information You Provide Directly

When you interact with our services, you may choose to provide:

Name, email address, and phone number through contact forms
Company name, position, and business information during consultations
Project details and research requirements when requesting services
Communication preferences and content from correspondence
Feedback and survey responses about our services

Automatically Collected Information

When you visit our website, we automatically collect certain technical information:

IP address and approximate geographic location
Browser type, version, and operating system
Pages visited, time spent on site, and navigation patterns
Referring website and search terms used to find us
Device information and screen resolution

Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

Remember your preferences and settings during visits
Analyze website performance and user behavior patterns
Deliver relevant marketing content and measure campaign effectiveness
Enable security features and detect fraudulent activity

For detailed information about our cookie practices, please see our Cookie Policy.

Third-Party Sources

In some cases, we may receive information about you from publicly available sources, business partners, or professional networking platforms when conducting market research or verifying business relationships.

How We Use Your Information

Service Delivery and Client Communication

We use your information to respond to inquiries, provide requested research services, deliver reports and recommendations, and maintain ongoing client relationships throughout project engagements.

Website Functionality and Improvement

Technical data helps us optimize website performance, troubleshoot issues, understand how visitors navigate our content, and make informed decisions about site enhancements.

Marketing and Business Development

With appropriate consent, we may use your information to send relevant industry insights, service updates, research findings, and information about new offerings that may interest you based on your business profile.

Legal Compliance and Protection

We process personal data as necessary to comply with legal obligations, protect our legitimate business interests, prevent fraud, enforce our terms of service, and respond to legal requests from authorities.

Analytics and Research

Aggregated and anonymized data helps us analyze market trends, understand client needs, improve our research methodologies, and make strategic business decisions. This data cannot identify individuals.

Legal Basis for Processing

Under GDPR and Swiss data protection law, we process personal data based on:

Consent: Where you have explicitly agreed to our processing activities, such as marketing communications

Contract: Processing necessary to fulfill our service agreements and client relationships

Legal Obligation: Compliance with applicable laws, regulations, and legal processes

Legitimate Interest: Pursuing our business interests in ways that do not override your rights and freedoms

Information Sharing and Disclosure

We do not sell personal information to third parties. We may share your information in limited circumstances:

Service Providers and Partners

We work with trusted third-party service providers who assist with website hosting, email delivery, data analytics, payment processing, and other operational functions. These providers are contractually obligated to protect your information and use it only for specified purposes.

Professional Advisors

We may share information with legal counsel, accountants, auditors, and other professional advisors who assist with business operations and compliance requirements.

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, personal information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

Legal Requirements

We may disclose information when required by law, court order, legal process, or to protect rights, property, safety, or to prevent fraud and security threats.

Data Protection and Security Measures

Technical Safeguards

We implement industry-standard security measures including encryption for data transmission, secure server environments, regular security assessments, and protection against unauthorized access or disclosure.

Organizational Controls

Access to personal information is restricted to employees, contractors, and service providers who require it for legitimate business purposes. All personnel are trained on data protection principles and bound by confidentiality obligations.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Client project data is typically retained for seven years after engagement completion, while website analytics data is retained for 26 months.

Breach Notification

In the unlikely event of a data breach affecting personal information, we will notify affected individuals and relevant authorities within the timeframes required by applicable law, and take appropriate remedial action.

Your Privacy Rights

Under applicable data protection laws, you have the following rights regarding your personal information:

Right to Access

You can request confirmation of whether we process your personal data and obtain a copy of the information we hold about you, along with details about how it is being used.

Right to Rectification

If you believe any information we hold about you is inaccurate, incomplete, or outdated, you have the right to request corrections or updates to ensure accuracy.

Right to Erasure

You may request deletion of your personal data under certain circumstances, such as when the information is no longer necessary for the purposes collected, or if you withdraw consent upon which processing was based.

Right to Data Portability

Where technically feasible, you can request to receive your personal data in a structured, commonly used, machine-readable format and have it transmitted to another data controller.

Right to Object

You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds.

Right to Restrict Processing

In certain situations, you may request that we limit how we use your personal data while we address concerns about accuracy or the lawfulness of processing.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted before the withdrawal.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided at the top of this page. We will respond to your request within one month, though complex requests may require up to three months with appropriate notification. You also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner or your local supervisory authority.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

Avoid filling out contact forms, account registrations, or any data-submitting features
Disable cookies through your browser settings (see our Cookie Policy for more details)
Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided at the top of this page. We will process your request promptly and in accordance with applicable data protection regulations.

International Data Transfers

While our primary operations are based in Switzerland, some of our service providers may be located in other countries. When we transfer personal data outside Switzerland or the European Economic Area, we ensure appropriate safeguards are in place through:

Standard contractual clauses approved by the European Commission
Adequacy decisions recognizing equivalent data protection standards
Binding corporate rules for intra-group transfers
Additional security measures to protect transferred data

Children's Privacy

Our services are designed for business professionals and organizations. We do not knowingly collect personal information from individuals under 16 years of age. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other operational considerations. We will post the revised policy on this page with an updated effective date.

For material changes that significantly affect how we use personal information, we will provide additional notice through email notification to registered users or prominent website announcements, giving you the opportunity to review the changes before they take effect.